Our Web Design Philosophy
Many websites today are just overly busy. There is entirely to much emphasis placed on dynamic effects, sound, videos, and things that "pop out" and bug you. At geoHa, we prefer to create simple, aesthetically pleasing, easy to navigate websites that provide the information your clients or potential customers need. Lets look at a couple of example websites that geoHa has recently completed.
- geoHa.com - The web design of geoHa was built around simplicity. The entire web site sits on top of a high resolution (1080i) open-source image of an orange flower. Depending on the users browser resolution, they may not even be able to tell it is a flower -- but just something with a good color gradient, abstract and pretty. As the users browser resolution increases, say from 1024x768 to something higher, the content of the site stays right-justified and they begin to see more of the background image. All of our websites are designed to work with 1024x768 or higher resolution. We like building a site this way because if we ever want to change the entire them of the site, we can do it by swapping out one picture and changing a couple of style sheet colors. The content of the web site sits on top of the background image, and is set to 10% transparency so the user can see the background image through the content, giving the site a good blend effect. Colors are tapered and chosen from the background image so the site flows. We try to use slightly different colors on each page. The menu system is extremely simple with easy-to-see mouseover effects and without annoying drop down menus. For larger sites, drop-down menus are often unavoidable but we love this CSS/JS menu system. Built into the site is a custom photo gallery that lets the user easily navigate through recently completed work. We also incorporated an open-source blog engine into the site, which is what you are currently reading this article on, and made it blend seamlessly into the framework. Using blog engines for news and page updates is great because the user / website owner can maintain and update the site.
- GPUBench.com - Based in Columbia SC, the web design of this site is geared towards computer gamers. The purpose is to let the gamer figure out which graphics card they need to purchase for their computer. The site, while simple in design, is extremely complex server-side. The user is presented easy to use drop down forms that calculate percentage difference using multivariate linear regression on the fly. While complex in nature, all the user see's are easy to read graphs and charts that tell them which graphics card is better than another. This site is ranked Top 3 on Google for many search terms and gets several thousand visitors per day. There is both a drop down navigation menu as well as a quick links menu, which helps the user get where they need to go quickly. Like geoha.com, there is a blog engine incorporated to this website which has greatly helped its SEO. The overall design of this site is based around high contrast colors and graphs that get the users attention. Part of this clients goal is to generate ad-revenue, so the colors of the site must flow and work well with AdSense and other revenue generating banners.
- BillCrockettMinistries.com - This is a Columbia SC faith-based NPO website, designed to look both professional and appeal to a slightly younger audience (20-40yrs old). Due to the nature of the client, the website was designed to stream HD video and HQ audio via RSS / XML feeds to the home page and other pages in the site. It is heavily geared towards social networking and growth. The site sits on top a simple parchment background with interrmittent transparency effects and uses a well though out drop-down menu. There are dynamic forms the visitor can use to contact the company, as well as donate via Paypal and other methods. The site utilizes multiple layout templates -- a 3 column layout for the home page, a 2 column layout for content pages, and a different layout for the videos page. Custom application development was performed on this site so that whenever Bill Crockett uploads a hi-def video to Vimeo, it automatically shows up on his website and create a unique page for that video -- which is also automatically search engine optimized and indexed. This makes management for the user minimal.